Biblioteca Municipal de Sever do Vouga - Public reations cases : international perspectives / Danny Moss, Barbara DeSanto

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Public reations cases : international perspectives / Danny Moss, Barbara DeSanto

Publicação: London: Routledge, 2002
Desc.Física: 288 p.
Notas: Edição em inglês.
Oferta do Senhor Professor Doutor Leonel Henriques Domingues
«Contents: Introduction -- Take a look at my giraffe : promoting Chester zoo -- Jane's ride across America -- Kerala : God's own country : from backwaters to one of the ten paradises on earth -- LG mobile : utilizing the blogosphere to increase buzz and drive positive sentiment of mobile phones -- Enacting corporate citizenship in Korea : Novartis Korea's five-generation families campaign -- Taking the time to listen, learn & act : an example of complex international dialogue -- Setting up an effective press office for a professional body -- Managing the evolution of an agency to meet the needs of a digital media environment -- John Smith's 'the people's race' -- Remembering the few -- When PR meets marketing : on the intra-organizational challenges in the implementation of integrated communication -- Coca-cola beverages Hrvatska : public relations model of a socially responsible company -- The Bolton brand : place branding as an alternative approach to local authority corporate identity -- Chimney pots campaign.»
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Autor(es): Moss, Danny, 1954-; DeSanto, Barbara, 1950-, co-autor
Assuntos: Adulto; Relações públicas
Classificação: 659

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COTA	SIGLA	SIGLA	VOLUME	VOLUME	SECÇÃO	N.INV.	CÓDIGO BARRAS	CÓDIGO BARRAS	ESTADO	OPÇÕES
OI ENG 659 MOSD	BMSV	BMSV			Biblioteca	32137	200100038297	200100038297	Livre